SKU profitability model
A reusable Excel model showing revenue, full variable cost, contribution profit and margin by SKU.
True Margin Review
Your store data.
One clear story.
A focused profitability analysis for growing Shopify and DTC brands. We combine your sales export with complete product and operating costs, then turn the result into priorities you can act on.
What you receive
Numbers translated
into action.
Not a generic audit and not a wall of charts. The review isolates the decisions that can materially improve retained profit and cash control.
Profit leak map
Ranked issues across product cost, freight, fees, fulfilment, discounts, returns and marketing.
Founder-ready PDF
A concise report with the commercial story, priority findings and supporting charts.
Decision scenarios
Up to three what-if cases for pricing, supplier cost, discounts, media spend or product mix.
90-day action plan
A sequenced list of changes based on impact, effort and confidence in the available data.
45-minute review call
We walk through the findings, answer questions and agree on the first actions.
Five business days to clarity
A light process.
A serious output.
No live store access is required for the pilot. We work from secure exports and a structured cost-input file.
Data intake
You provide Shopify order and product exports, COGS, freight, fulfilment, fees, returns and ad spend.
Model and diagnose
We clean, reconcile and analyse the data, then test the highest-value commercial scenarios.
Report and decide
You receive the model and report before a 45-minute call focused on priorities and next actions.
Best fit
Built for brands that are past the guessing stage.
✓
Shopify or DTC physical-product brand with roughly $20k–$250k in monthly revenue.
✓
10–100 active SKUs and real complexity across costs, pricing, ads or inventory.
✓
The founder knows sales and ROAS but cannot confidently name contribution profit by SKU.
×
Not designed for pre-revenue stores, pure service businesses or tax/accounting compliance.
Five pilot slots
Find the leak before
you fund more growth.
Ask for the data checklist first. We will confirm fit before you pay.
Apply for the $349 pilot