A practical ecommerce finance operating system for founders who need better margin, pricing, cash, inventory, marketing and growth decisions—without another analytics subscription.
The tools are useful independently and stronger as one system. Start with product economics, then move into cash, marketing, planning and growth decisions using consistent definitions.
Build one reliable definition of revenue, cost and contribution profit.
Rank products by contribution profit and identify margin leaks.
Allocate freight, duty and handling into a reliable unit cost.
Test price, volume and discount decisions before launch.
Protect working capital while improving purchasing and supplier decisions.
Plan cash pressure, reorder timing and inventory funding.
Compare quotes, order quantities and payment timing.
Rank suppliers and quantify negotiation value.
Connect media, promotions and retention to the profit they actually create.
Set break-even CPA and ROAS from real contribution economics.
Move spend toward channels with stronger incremental returns.
Measure repeat contribution and acceptable acquisition cost.
Model discounts, cannibalisation and campaign post-mortems.
Turn scattered analysis into a repeatable operating rhythm.
Build base, downside and upside operating forecasts.
Review KPIs, P&L performance, risks and actions each month.
Prioritise initiatives and track accountable profit delivery.
Stress-test the issues that can quietly destroy otherwise healthy growth.
Find preventable return loss by SKU and root cause.
Compare countries after tax, logistics, returns, CAC and FX.
Every workbook follows the same visual logic, includes realistic sample data and separates editable assumptions from calculated outputs.
Follow the Start Here sheet and enter your actual operating assumptions in the yellow input fields.
Use the dashboard, scenarios and control sheet to understand impact, risk and data gaps.
Prioritise the strongest profit or cash opportunity and update the relevant model as the decision develops.
A current desktop version of Microsoft Excel is recommended. The files use standard formulas, tables, charts and data validation—no macros or external connections.
Each workbook is intentionally standalone. They follow the same financial definitions, so you can use only what you need without maintaining a fragile master file.
No. The system supports commercial and management decisions. It does not replace your accountant, tax adviser or statutory reporting.
The launch licence covers one business and its internal team. Redistribution, resale and use across unrelated client businesses are not included.
Launch price: €69. Regular price: €89.
Get the full system for €69